Why transparency matters—building equity in your personal brand
Why transparency matters What if you didn't know the real names of your doctor, lawyer or accountant? Most social media acquaintances aren't exactly on a parallel plane with professional or collegial relationships — but how about your friends? In 2008, when I began on Twitter, it wasn't unusual to see people using descriptive monikers instead of their real names. Only early adopters might remember @TrendTracker or @TrendyDC. Today we know them as @GlenGilmore and @AnnTran_ . They recognized their Twitter identities were going to be significant and went public at a point where their major growth was ahead of them. It enabled them to start positioning themselves as brands, and I believe they helped others feel comfortable about following suit. It's about trust I think most of us appreciate it when their connections on social media are transparent about who they are. If I'm being honest with someone, I hope they'll afford me the same courtesy.