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Showing posts from April, 2012

Why transparency matters—building equity in your personal brand

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What if you didn't know the real names of your doctor, lawyer or accountant?

Most social media acquaintances aren't exactly on a parallel plane with professional or collegial relationships — but how about your friends?

In 2008 when I began on Twitter, it wasn't unusual to see people using descriptive monikers instead of their real names. How many people remember @TrendTracker or @TrendyDC? Today we know them as  @GlenGilmore and @AnnTran_ . I think they recognized their Twitter identities were going to be significant and went public at a point where their major growth was ahead of them. It enabled them to start positioning themselves as brands, and I believe they helped others feel comfortable about following suit.

It's about trust

I think most of us appreciate it when their connections on social media are transparent about who they are. If I'm being honest with someone, I hope they'll afford me the same courtesy. What is the point of engaging with or f…
terri

i'm a graphic designer who loves words. - terri nakamura