Should Every Follower Be Followed Back?
Common sense says you should follow whomever you want. But recently I read a post by a blogger who felt everyone on Twitter—especially those in "leadership" positions—should follow everyone back. It might sound good in theory, but here are some thoughts to ponder: Some followers may not be worthy of a follow back. If you check before you click the "follow" button, you might find: • Accounts that have posted no tweets. Maybe their abandoned accounts have been taken over by squatters, or they could be fake accounts created for people who buy followers. • Questionable content — X-Rated timelines; "Tweeps" (Twitter peeps) who use a lot of foul language; Businesses that tweet exclusively about their products and services; Tweeps who post spam or tweet the same message over and over • Accounts that broadcast one-way outgoing feeds with no interaction with anyone • Those who use TrueTwit validation to weed out "bots.