Brand Building Versus Customer Service
What's more important? Building a brand, or serving your customers? Happy buyers are essential to making your business succeed. Without customer service, it doesn’t matter if you’ve created a great brand. Ignoring buyers or potential customers is counter-productive to the ultimate goal of attaining success. That being said, a strong brand identity is like a way-finding system for your customers, so it’s very important, too. It signals what you do, how you position yourself and lets your customers understand how you fit into the marketplace, and how it relates to them. Customers encounter your brand and should quickly understand a brand’s personality and position among competitors and decide whether there is a good fit. That’s how the Graham Cracker Cookie Crumbles Some of you know, my husband, David Horsfall , and I opened Alki Surf Shop in Seattle seven months ago. It may be February, and so what if Boston is buried in 100 inches of snow ( @chillie31512 )?...
