Life's a Beach - on Alki in Seattle
It’s been said, “Life’s a beach,” and in our case, it’s true! Eleven months ago, my husband, “Kahuna Dave” and I launched our store, Alki Surf Shop on Alki Beach in West Seattle. It took extraordinary effort and thinking to create such a unique place. It’s not just the fact that the “physical plant” is fun and adorable, but we go further to make sure our customers have a positive experience in every way we can. As Kahuna Dave says, Alki Beach is Seattle’s playground, and when you’re there, you’re having fun. It starts with the music we pipe out onto the sidewalk. We actually see people outside on the sidewalk dancing before they enter our store. We have an incredible UE Boom bluetooth speaker, which acts like a pied piper, drawing them up into our space. And when a customer leaves, we often give them something extra to remember. Our stock-in-trade is genuine Alki-branded tees, hoodies, and tank tops, but we sell all manner of beach essentials: sunglasses, sunscre...
