With a Little Help From My Friends
It’s been a year since my husband, Kahuna Dave, and I opened our store, Alki Surf Shop, in West Seattle. The past 12 months have been filled with lots of laughter and learning, and we’ve met thousands of great people from nearby and all over the world. We’ve made new friends, rekindled past friendships, and love being a part of the Alki Beach community. It feels like we’ve been on a business “graduate school” crash course. We're smarter store owners now, and continue to evolve. Among some of the things we've learned: How to create a positive experience for people who visit; how to identify products that make sense; and how to work more effectively with suppliers. My husband's vision of "Hawaii-Beach-California" is fun, and comes through clearly in our store, from the fixtures to the colors and raffia and bamboo trim. One of the things I made a conscious effort to do is to incorporate my friends in the creation of our unique space. We’re constantly hear...
